Innovation and Collaboration
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When people think of innovation, they usually think of inventions, such as the Apple iPhone, Google glasses, or Wikipedia.










Top CEOs identified collaboration as the most important trait that they are seeking in their employees.

While these products are indeed the outcomes of innovation, they are not the essential ingredients that make these companies masters of managing change. Often, when business leaders decide innovation is an important strategic initiative, their first move is to set up a department, put somebody in charge, and hold that person accountable for coming up with ideas for innovative products. Unfortunately, these initiatives rarely produce real results. Innovation is not a department. It is a way of thinking and acting that alters the fundamental DNA of a business and its management so that creativity—which Steve Jobs defined as the simple act of connecting things—becomes the core fabric of the enterprise.

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